Airbnb Superhosts and the threat they pose to the platform

As a discerning traveler seeking exceptional hospitality, you must be familiar with the prestigious Airbnb Superhost accolade. This esteemed designation is awarded to the upper echelon of hosts on the platform, signifying their unwavering commitment to exceptional service and hospitality. The reward for these exceptional hosts is increased visibility, exclusive benefits, and heightened earning potential. For you as a guest, a Superhost status is a seal of approval that signals a reliable, experienced host who consistently delivers high-quality stays.

So, what exactly is an Airbnb Superhost? To achieve this esteemed designation, hosts must meet a rigorous set of criteria, assessed quarterly over the preceding year. The requirements include completing a minimum of 10 trips or securing 3 reservations totaling at least 100 nights, sustaining a 90% or greater response rate, ensuring a cancellation rate below 1%, excluding extenuating circumstances, and achieving an average overall rating of 4.8 or higher, as determined by Airbnb guest reviews.

Upon meeting these criteria, hosts are automatically granted Superhost status, and a badge is displayed on their listing. There is no need for hosts to submit an application or incur any fees for participation. Status updates are provided at the end of each assessment period.

As an Airbnb Superhost, you will enjoy a plethora of advantages, such as a yearly $100 Airbnb coupon, awarded for maintaining your status, an additional 20% referral bonus when introducing a new host to the platform, prominent recognition on your listing, profile, promotional emails, and search filters, access to a dedicated customer support line for expedited assistance, and exclusive perks and discounts from Airbnb’s partners.

For guests, booking with an Airbnb Superhost guarantees a top-tier experience with a dependable host who is dedicated to excellent service, effective communication, and the assurance of clean, comfortable, and accurate accommodations. Superhosts are also unlikely to cancel reservations, barring extenuating circumstances.

As of December 2020, more than 1.2 million hosts worldwide had the Airbnb Superhost badge, constituting approximately 22% of all hosts on the platform. While achieving Airbnb Superhost status is undoubtedly challenging, it remains an attainable and rewarding goal for dedicated hosts.

However, as the popularity of short-term rentals continues to surge in cities worldwide, including Dallas, Airbnb superhosts are slowly becoming a threat to the platform. The proliferation of short-term rentals in residential neighborhoods has given rise to a multitude of issues, such as amplified noise levels, increased vehicular congestion, and a heightened crime rate. This has led to a steady augmentation in the quantity of short-term rental properties situated within the city’s boundaries, as well as a surge in the number of Dallas-based Airbnb superhosts.

Although these superhosts are entitled to an array of benefits, their burgeoning presence is gradually becoming a predicament for Airbnb itself, with repercussions now manifesting in the form of fluctuations in the company’s stock value. According to a recent report by The Bear Cave, an investing blog, Airbnb shares went down to $109.69 on Friday, which is 4.9% from the previous day. The report claims that an increasingly savvy pool of professional hosts is replacing hotels and other booking sites as the latest competitive worry for the company.

“Airbnb’s top professional hosts are building out their own booking platforms and offering cheaper deals to cut out Airbnb, growing their email lists and distribution, and offering loyalty discounts to book off of Airbnb,” according to the report.

Furthermore, professional property management firms like Heirloom, which manages 300 properties across six cities, contribute significantly to Airbnb’s revenue, constituting over a quarter of earnings, as per data from AirDNA, a research organization specializing in the short-term rental market.


Marco Harmon

I was born and raised in Roanoke, VA. I studied Communications Studies at Roanoke College, and I’ve been part of the news industry ever since. Visiting my favorite downtown Roanoke bars and restaurants with my friends is how I spend most of my free time when I'm not at the desk.

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