McDonald’s is one of the largest and best-known fast-food chains in the world, with locations in more than 100 countries all around the globe. McDonald’s burgers, fries, and shakes are the most popular items the company offers, and millions of people around the world enjoy them every day. With an annual revenue of $20–25 billion, over 38,000 locations worldwide, and about 200,000 employees, the McDonald’s corporation is one of the largest in the world.
In the United States, McDonald’s is especially popular because of its affordable prices, convenient locations, and recognizable menu items. The chain’s popularity has also been fueled by its marketing campaigns, which have made it a household name. In 2021, McDonald’s had nearly 13,500 locations across the nation, which is a decline compared to previous years, but there is a good reason for it – McDonald’s is changing its strategy.
In recent years, the fast-food industry has seen a shift towards technology and digital innovation, with many chains implementing mobile apps and online ordering systems to make it easier for customers to access their products. McDonald’s is also part of that shift as the company tries to modernize and change the old, in-person business model for good. Just like the majority of its competitors, McDonald’s launched a mobile app years ago and is working on online-only deals targeting specific groups of customers. This year, McDonald’s decided to change the game and went one step further in an effort to make customers download its smartphone app.
This year, McDonald’s launched their most popular campaign yet, called SZN of Sharing, a promotional event where the grand prize is a lifetime supply of McDonald’s. The winner of the contest will receive the iconic McGold Card, which entitles them to two McDonald’s meals per week for 50 years — for a grand total of 5,200 meals. McGold Card was launched years ago, and it was initially intended to be given only to high-profile individuals. Reportedly, Bill Gates and Warren Buffet are among the few privileged McGold Card holders. This year’s winner will also be able to choose up to three friends who will also receive a McGold card.
“Our fans have been fascinated by the lore of the McGold Card and if it really exists,” McDonalds chief marketing officer Tariq Hassan said in a statement. “Now, we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift — a chance to win a card and then share access to it with three of their family or friends.”
According to the company, everyone can join the contest that is already ongoing and will last until Dec. 25. Those who are interested should download McDonald’s smartphone app and enter the contest. You will receive one entry into the sweepstakes for each purchase made between now and December 25. Those who don’t want to download the mobile app for some reason, can visit McDonald’s contest link every day and join the contest by adding their personal information, including their email, phone number, and address.
McDonald’s has been running some pretty aggressive marketing campaigns lately as a part of the company’s efforts to increase its online presence and make more people download their mobile app. Earlier this year, the company had launched the “Happy Meal for grown-ups” and the “McRib farewell tour” campaigns, which became extremely popular among their customers. However, the SZN of Sharing is without a doubt McDonald’s best promotion in its history.