City leaders discuss future economic development that could bring a casino to Berglund Center
Roanoke, Virginia – In an announcement on Tuesday, October 14, Roanoke City Manager Valmarie Turner and Mayor Joseph L. Cobb revealed that the City is actively exploring the possibility of developing a casino and entertainment district at the Berglund Special Events Center. This move would align Roanoke with other Virginia cities—such as Bristol, Danville, Petersburg, and Portsmouth—that have recently introduced casino-based economic development strategies.
“As the new City Manager, it was essential to begin assessing the City’s financial stability and overall assets, particularly the Berglund Center,” said Turner. “This initiative presents an opportunity to create an entertainment district that would significantly enhance tourism, stimulate economic growth, and generate increased revenue for both the City and the region—funds that can be reinvested in our neighborhoods, schools, public safety, and infrastructure.”
The Berglund Center, already a staple for local events and large-scale gatherings, is being viewed as a promising location for a broader entertainment vision. City officials are considering how the center could evolve into a destination that supports nightlife, dining, and lodging alongside gaming and performance events.
Focus on Growth and Regional Development
Mayor Joe Cobb emphasized the broader scope of the project. “The goal for this project is to inspire economic growth through increased entertainment, dining, and lodging options, with a refurbished civic center,” he said. “As Roanoke continues our vibrant growth in economic innovation, we are excited about creating new opportunities for residents and tourists alike to explore our Star City.”
Officials also noted that such a development could support efforts to expand local rail and air service, further cementing Roanoke’s role as a transportation and tourism hub in Southwest Virginia.
Marc Nelson, Roanoke’s Director of Economic Development, highlighted the project’s potential for job creation. “The creation of an entertainment district can serve as a catalyst for job creation across the region. From hospitality to gaming to professional services, this is a unique opportunity to build upon our already potent workforce development efforts and to provide good paying jobs that would benefit the region for years to come.”
Planning Process to Be Transparent
City leaders made clear that this initiative remains in its exploratory phase. The proposal is part of a broader review of Roanoke’s assets and long-term fiscal health. The City pledged to keep residents informed and involved as discussions progress, noting that public engagement will be a critical part of any future decision-making.
While no final decisions have been made and feasibility studies may still lie ahead, Tuesday’s announcement marks a potentially transformative shift in how Roanoke views its future economic development—one that could place the Star City on the map alongside other Virginia localities embracing entertainment-based revitalization.
